You want to use WordPress as your CMS because all of its cool features and that’s a great choice. But it will most likely take you some time until you get your site online – especially if you’re planning on launching a blog. While working on it, you start marketing it already, so you’ll have an audience when you go live – you leave comments on other sites, tell people about it and so on. Wouldn’t it be cool if you could have a launching soon page, where you could say that the site is under construction and have them take action